Unleashing on LatAM & Caribbean Agencies.
February 5, 2010
Gonzalo Alonso who is the VP of Operations with Globant and was General Manager for Spanish-Speaking Latin America at Google. On his blog he rants about the way ad agencies do business and how clients are not receiving the ROI they are seeking. To read his blog post CLICK on each:
El rapto de la estrategia y presupuestos publicitarios (1era Parte):
http://gonzoalonso.com/el-rapto-de-la-estrategia-y-presupuestos-publicitarios-1era-parte>
El rapto de la estrategia y presupuestos publicitarios (2nda Parte):
http://gonzoalonso.com/el-rapto-de-la-estrategia-y-presupuestos-publicitarios-2nda-parte>
El rapto de la estrategia y presupuestos publicitarios (3a Parte):
http://gonzoalonso.com/el-rapto-de-la-estrategia-y-presupuestos-publicitarios-3a-parte>
