unveiled @ ESPN Deportes Upfront 2006-2007.

TNS Sport announced that it has teamed up with ESPN Deportes to launch The ESPN Deportes Hispanic Fan Poll, a semi-annual measure of fan base interest, media habits and favorite teams among the U.S. Hispanic population. ESPN Deportes is a brand under ESPN, Inc. dedicated to serving U.S. Hispanic sports fans. TNS Sports will be presenting a first preview of the data Wednesday, May 17 at the ESPN Deportes Upfront.

Unlike other sports research conducted among U.S. Hispanics, the newly launched poll provides a complete cross section of the Hispanic fan base, including Spanish-dominant consumers as well as English-speaking and bilingual Hispanics.

“We’re very pleased to collaborate with ESPN Deportes on this ground-breaking effort,” said Tracy Schoenadel, Vice President of TNS Sport and Executive Director of The ESPN Sports Poll. “By recognizing the diversity within the Hispanic population, sports sponsors will be able to get a comprehensive picture of their Hispanic fan base.

An extension of the existing ESPN Sports Poll, also published by TNS Sport, The ESPN Deportes Hispanic Fan Poll is designed to monitor fan interest and purchasing activity of Hispanic sports fans nationwide. Major league franchises, leading broadcast networks, high profile sporting goods manufacturers and key sponsorship companies have come to rely upon the information the ESPN Sports Poll provides in making sponsorship and marketing decisions.

The ESPN Deportes Hispanic Fan Poll will address:

Fan Interest
Favorite Teams and Players
Consumer Product Usage
Product Endorsement
Media Habits and Sources
Attendance at Sporting Events
Spending on Sports
Ownership of Sports Logo Products
Sports Participation
Standard Demographics

“We have teamed up with TNS Sport, the world leader in sports research to deliver essential information to marketers, as well as to professional and amateur sports leagues and associations, added, Lino Garcia, general manager, ESPN Deportes. “This will add to our already strong commitment to the Hispanic marketplace and its constituencies. For the last 12 years, the ESPN Sports Poll has been the leading provider of sports related consumer intelligence and we are confident that the ESPN Deportes Hispanic Sports Poll will become the industry standard resource in the Hispanic market.”