Upfront Day 2: mun2 … 2002 – 2003.

One of Telemundo’s cable networks underwent both a name and format change this past year when GEMS Television became mun2, focusing on the adult 18-34 audience. mun2 made its debut at 7:00 PM, October 10th and, in the ensuing seven months, the network already has exceeded expectations with two consecutive quarters of strong ratings growth.

Among its most popular weekday shows are “FuZion,” offering the latest and best in entertainment, music and film. This series offers authentic content with an edge, and even the technical crew gets involved in the fun. mun2 also offers “CHAT,” the first talk show to provide an interactive forum for young Hispanics, with viewers calling in and e-mailing their points of view about topics affecting their daily lives.

Music, of course, is a major aspect of mun2, with programs such as “Planeta Rock,” “Padrisimo” and “Musica Si,” showcasing live performances from the biggest names in the music industry. In addition, mun2 offers drama, comedy, game shows and top movies, all geared to young Hispanics, plus a unique sports show, “Thunderbox,” which combines boxing with dance competitions.

As guests left the theater they received a “ticket to ride”, and will be guided by mun2 “urbanites” over an orange carpet to two barricaded stops fully decorated in construction theme. Yellow and orange will be the prevailing colors creating a wild and warm atmosphere inside the bus, with the seat backs sporting two groups of T-shirts that state “mun2 Get on board.” The party will turn on as the sights and sounds of the youth network’s programming will be echoed on a screen.

During the 20-minute run, passengers will ride past groups of young people holding up placards proclaiming what being a young Latino in the U. S. is all about. This boisterous prelude on wheels, designed to entertain guests while in transit, will also give them a taste of the partying to come. By the time they reach their final destination, the party will be in full
swing, and they’ll be ready to join DJ Félix Sama, (“Upbeat”) and enjoy the energy of such other mun2 talents as Kenya and Alfonso (“FuZion”), Taino (“Jamz”) and Paola and Richie (“Chat”), who will be present at the party.

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