Urban Concepts Launches.

US Concepts launched Urban Concepts, an extension of the agency dedicated to providing clients with resources for event marketing opportunities based in the Hispanic, African American and urban lifestyle marketplace.

“US Concepts has been successful at marketing to the Hispanic and African American marketplace for the last 20 years,” says Brian Murphy, CEO of US Concepts. “I am proud to announce the launch of Urban Concepts. By centralizing our resources and intelligence, I look for Urban Concepts to enhance our abilities and deliver impactful experiential programming for the multi-cultural marketplace.

To celebrate the launch, Urban Concepts presents The Rhythm Live (El Ritmo en Vivo), the first in a series of music showcases featuring a live performance and meet & greet by Grammy Award winner Faith Evans and Def Poetry Jam’s Caridad De La Luz, aka, La Bruja. The reception will bring together leading brands, cultural leaders and influencers from the worlds of music, television, film, sports, fashion, and publishing.

“The Rhythm Live could not be a better way to introduce Urban Concepts to the market. We are on the on the pulse of what’s up and coming, and will continue to be ahead of the curve when it comes to entertainment and event marketing,” says Kevin Jones, director of client services for Urban Concepts. “By leveraging the resources and assets of US Concepts, we have the ability to dedicate ourselves to the urban demographic while providing clients with field, mobile and street team marketing, as well as alternative media, publicity outreach, and event execution.”

The multicultural staff of Urban Concepts is deeply rooted in the urban lifestyle landscape and delivers a combined 40 years experience in an array of marketing services that include radio promotions, sponsorship sales, branding initiatives, multi-cultural music event programming, and marketing to historically black colleges and universities (HBCU). Jones has over a decade of experience working with the world’s premiere brands across the sports, entertainment, automotive and beverage categories. Gerry Rojas, who has worked with some of the world’s most recognized spirits brands, will concentrate on the Hispanic focus for Urban Concepts.

“The Rhythm Live (El Ritmo en Vivo) proves the viability of Urban Concepts in the Hispanic market, shares Rojas. “The event will show that Urban Concepts is truly dedicated to the Hispanic and urban marketing experience.”