Urban Latino Launches Nationally In Key Markets.

Artist and Idea Management, distributor of Urban Latino TV announced that the show has secured firm clearances in over 25 key Latin markets giving the show a minimum of 70+% U.S. Hispanic Homes by the launch date of October 7th.

Urban Latino is one of the first regularly scheduled & syndicated English language programs formatted to embrace Latino and Non-Latino audiences. Urban Latino is ½ hour show that highlights the diverse elements of U.S. Latin culture with topics ranging from entertainment, sports and celebrity interviews to fashion and music.

“We’re ecstatic about the quality of the stations and time periods that represented a confluence of factors that includes a long standing market need and our unique expertise in answering that need” stated Robert Rose, President of Artist and Idea Management & Executive Producer.

“The majority of U.S. Latinos are U.S. born, under the age of 35 and do not regularly watch Spanish Television and Urban Latino TV is targeted to that ‘sweet spot’ of the Latino market.” Rose continues. “Station’s get turnkey access to a growing, untapped audience with a potentially lucrative new revenue stream attached. Advertisers get a fully branded vehicle to a large, hard to reach market segment and U.S. born Latinos get culturally relevant programming in a manner consistent with their reality, not someone else’s version of it, so its a win the whole way around.”

Urban Latino’s clearances were the results of deals with stations from most of the major station groups. These included three ABC owned and operated stations. In Los Angeles, the nation’s largest Latin market, Urban Latino will air on weekend afternoons on KABC, in San Francisco on ABC O&O KGO and in Fresno on KFSN. In Miami, the third largest Latino market, CBS Owned and Operated duopoly WFOR-CBS and WBFS-UPN are each airing the show.

In other key markets like Albuquerque, Austin, Bakersfield, Chicago, Dallas, Denver, El Paso, Harlingen-Brownsville, Houston, Las Vegas, Lubbock, Odessa-Midland, Orlando, Philadelphia, Sacramento, San Antonio, Santa Barbara, San Diego, Tucson deals were cut with stations from major groups such as Hearst-Argyle, Post-Newsweek, Clear Channel, Tribune, Cox Broadcasting, Emmis Communications and more.

In New York (Latino Market Rank #2) 13 original episodes of the weekly series have been airing since April 7th on Rainbow Media’s New York cable channel MetroTV. MetroTV is a co-producer on the project and is distributed in over 4.4 million homes in the New York DMA.

For the nationally syndicated version, Urban Latino is producing 26 episodes with the help of correspondents and field producers in Los Angeles, Florida and Texas who report to New York based, senior producer Renzo Devia. Promotion of the program is underway with Urban Latino Magazine, local radio & newspapers, concerts and college tours, grassroots and event marketing.