Urban Marketing Experts to Convene in Chicago to Discuss Cutting Edge Grassroots Marketing.

Strategic Research Institute New York is bringing together urban marketing pioneers and thought-leaders to discuss effective ways in which companies can cultivate relationships with urban and youth markets. One of a premier series of 45 plus multicultural and urban marketing conferences, this forum will present a spectrum of new opportunities for both Fortune 500 and niche urban brands. The sessions will cover a spectrum of grassroots events ranging from hair salons, to street teams, to urban-faith channels, ball games, retail parking lots, dealerships and more. Verizon’s Executive VP of Consumer Marketing, will discuss “Teens & Tweens” on June 18th.

Conference highlights include sessions on:

– Urban Market Trends and Research Insights

– John Hancock and Major League Baseball- Cross branding case study

– Online and Offline Sampling

– Over-the-edge case studies and cross-branding partnerships

– Promoting Health Fairs for Community Outreach-Radio Unica-Wal-Mart Case Study

– National Kidney Foundation Case Study on Measuring ROI for Grassroots Marketing

– Colgate Palmolive’s Oral Health campaign in urban schools-Case study

– Viral Marketing/Peer-to-peer marketing workshop session by Omar Wasow, BlackPlanet.com

– Leveraging Rich Media for Interactive Games-Makinita

– Sports and Event Sponsorship Must-Knows by Relay Sports Worldwide

Additional information at http://www.srinstitute.com/cm377