Urban Works Influencer 360: Hispanic Culture & Marketing Panel Event. [EVENT]

New York based Egami Consulting Group and its strategic communications partner, MSL Group announce the return of their annual signature panel series, “Urban Works Influencer 360″. Held during Advertising Week, more than 150 thought leaders will gather on October 2, from 6-9 pm in New York City at the Helen Mills event space to share ideas, challenge old adages, celebrate best practices and evaluate trends related to the ever-evolving Hispanic market.

“We are looking forward to presenting the marketing and communications industry with contemporary thinking and smart solutions that will resonate with Latino audiences. This is a resilient community that is far from homogenous and incredibly committed to preserving their cultural identity,” said Teneshia Warner, CEO and Founder, Egami Consulting Group. “Our goal is to share thought-provoking and actionable strategies for brands ready to embrace the diversity.”

Sponsored by Verizon Wireless, speakers from top brands such as Procter & Gamble’s Orgullosa, PepsiCo., mun2, People en Español magazine and Spanish Broadcasting System (SBS) to #LATISM founder Ana Roca Castro and international recording artist Kat Deluna will address the industry with their insights on how to authentically connect with the bustling Latino consumer segment. Emmy-Award winning journalist and celebrated author, Sandra Guzman will serve as moderator.

The event will kick off at 6pm with an hour of networking over music, cocktails and hors’oeuvres followed by two robust panel discussions from 7-9PM.

o What’s Next? Hispanic Marketing Today and Tomorrow will lay a foundation, highlighting the Hispanic community’s $1 trillion buying power and consumption trends in key industries such as packaged goods, mobile communications, beauty and entertainment. The panel will discuss market strengths, untapped growth opportunities and marketing indicators like ad spending.

o Culture Clash: The Hispanic Marketing Mash-up dissects the complex dichotomy of marketing to a bi-cultural community in constant flux. The panel will delve into a rich spectrum of factors and nuances that define and keep fluid subsets within the Hispanic culture, looking closely at language preferences, music, sports, traditions, millennial attitudes and the impact of multigenerational homes.

Attendees can expect to capture key insights on leveraging today’s evolving and increasingly consolidated Spanish-language media landscape as well as gain a better understanding of emerging Hispanic pop-culture trends, brand loyalty trigger points and spending habits.

The “Urban Works Influencer 360″ panel series was launched in 2010. Past events have focused on the Urban and African-American consumer and featured participants such as Hip-hop icon and social media leader Rev. Run, celebrated journalist Demetria Lucas and brands such as Moët Hennessy USA, amongst myriad of others.

All attendees must register online in advance and receive confirmation to attend this free industry event.

For more information or to register please visit http://urbanworks360.eventbrite.com