U.S. BANK names GlobalHue for Multicultural AOR

  GlobalHue has been named multicultural agency of record for U.S. Bank.
 
“Our goal was to find a creative agency that not only understands the multicultural market, but also understands the ever-changing identity of our customers today,” said Jennifer Powell, chief marketing officer at U.S. Bank.
 
“Our total market approach has always been to leverage our multicultural legacy and deep cultural insights to deliver ideas that engage consumers and drive business results,” Don Coleman, Chairman and CEO of GlobalHue, says. “We are excited to work with U.S. Bank, and realize the full potential of our collaborative efforts.”