U.S. Bank @ WingLatino New York.

WingLatino New York announced today that it will handle all U.S. Hispanic marketing efforts for U.S. Bank. The development and execution of a comprehensive marketing communications campaign is scheduled to begin in 2005 as part of an effort by U.S. Bank to further reach the Hispanic consumer segment and support branch sales needs. Components of the campaign will include branding through in-language mass media, direct mail, bilingual collateral material, and grassroots efforts.

U.S. Bank, a subsidiary of Minneapolis-based U.S. Bancorp, is partnering with WINGLATINO to strengthen its comprehensive strategy to become the best bank in America for Hispanics. U.S. Bank has already established itself as a leader in the Hispanic community since the launch of a comprehensive initiative in 2001.

“U.S. Bank recognizes the importance of expanding upon its current efforts to provide Hispanic consumers with optimal service, relevant banking and financial options. While we are proud we have increased our Hispanic customer base since our efforts first began, we remain determined in becoming the best bank in America for Hispanics,” said Steve SaLoutos, Senior Vice President at U.S Bank. “Through our partnership with WINGLATINO, we will be able to capitalize on their strong knowledge of the Hispanic market, creative ideas and strategic partnership to reach our goals.”

“In a category that is notoriously underdeveloped in the Hispanic market, U.S. Bank has already made significant inroads in the Hispanic communities it serves. With their recent decision, U.S. Bank will be taking their vision to the next level by broadening awareness of their brand and financial service offerings,” said Jackie Bird, President and CEO of WINGLATINO. “Many U.S. Bank branches are located in key Hispanic markets, which present the company with an ideal opportunity to become the category leader. WINGLATINO looks forward to working alongside U.S. Bank to reach the Hispanic communities in which they are present, with relevant and compelling communications.”

The proposed Hispanic marketing campaign will focus on the bank’s retail products of particular interest to the Latino community. In addition, the Agency will work with U.S. Bank to develop and promote new product introductions. The Kaplan Thaler Group continues to be U.S. Bank’s general market agency.