U.S. Consumers’ Quest To Remain Forever Young Driving Growth Of Cosmeceuticals Market.

The U.S. market for cosmeceutical products is valued at $12.4 billion and has the potential to grow to over $16 billion by 2010, according to “Market Trends: The U.S. Cosmeceuticals and Anti-Aging Products Market” a new report by market research publisher Packaged Facts.

Skincare products dominate the market and controlled 52% of retail sales – or $6.4 billion – in 2004. Growth in this category, and the cosmeceuticals market overall, is being driven by U.S. consumers who are determined to defy the signs of aging. Increasingly, consumers are opening their wallets to purchase a regime of anti-aging products ranging from standard wrinkle creams to home microdermabrasion kits and Pitera-rich facial treatments that retail at over $140 and $300, respectively.

While plastic surgery is outside the parameters of this Packaged Facts report, surging stats prove that Americans are vain enough to take risks for the sake of appearance, whether it’s under the knife or through expensive creams, cleansers, and lotions. In 2003, for example, nearly 9 million people underwent procedures to look younger or enhance their personal appearance. It seems the latest round of skincare products are being used as alternatives, or in addition to, these surgical procedures.

“If a marketer thinks that cosmeceutical and anti-aging products are just for the aging Boomer, they should think again,” said Don Montuori, Acquisitions Editor for Packaged Facts. “These products, particularly the ‘pop-prestige’ variety, are surprisingly popular among young adults, the people one would imagine would have the least use for them.”

For more information at http://www.packagedfacts.com/pub/1037623