U.S. Hispanic Ad Agencies continue double-digit growth.
November 5, 2006
U.S. Hispanic ad agencies kept up their double-digit growth in 2006 as they lured first-time Hispanic advertisers into the market, expanded their offerings in areas such as digital, and continued to go beyond Spanish-dominant Hispanics to target English speakers and even vie for some general-market assignments.
by Laurel Wentz / Advertising Age.
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