The US Hispanic Ad Spend. Is it at the correct level?
July 31, 2021
The Hispanic Marketing Council commission a research piece that helped analyze the 2015 Ad Spend in several key categories targeting US Hispanics. Only a few companies are close to the point that they deserve recognition for their efforts. The remainder have been measured and fell short.
There has been a lot of lip service this past year about how companies will increase the Ad Spend against minority demographics. It is a wait & see game.
We hope that the Hispanic Market Council commissions this study agin for 2021 or 2022, to determined if the social awakening of Corporate America impacted the results posted in 2015.
To download the 2015 study, CLICK HERE.
