U.S. Hispanic Moms Value Expert Opinions When Choosing Family Products.

Expert product endorsements, like those recommended by family physicians, have a powerful impact on Hispanic mothers when selecting brands for the family, according to “The U.S. Hispanic Mom Market,” a new report by market research publisher Packaged Facts and Silver Stork Research, an independent research firm that provides expert insight into motherhood and market preferences.

Of Hispanic mothers interviewed for the report, the top three factors considered when choosing a brand for the family include those recommended by their doctor, those that spoke to them as moms, but not necessarily as Hispanic moms, and those that gave back to the community.

The report goes on to say, ironically, that few if any of the moms interviewed could recall any advertising that spoke to them directly as a Hispanic mother. Ads for diapers and public service announcements were most often cited by those who could recall a message aimed at them specifically.

The Packaged Facts and Silver Stork report shows that the U.S. Hispanic mom market is strong, accounting for 22% of births in the U.S. as of 2002.

“Hispanic Moms are the largest growing segment in the Mom market. Companies looking to build their businesses with Moms of tomorrows need to recognize and understand this important group,” said Marta Loeb, president of Silver Stork and author of the report. “After talking with hundreds of Moms for this report, we have come to learn that Hispanic Moms are motivated by the same things other Moms are, but, they put a priority on their family like no other segment.”

“The U.S. Hispanic Mom Market” provides new research and insights, focusing specifically on Hispanic moms in the United States, which is unavailable anywhere else. Readers will understand the unique consumer and behavioral tendencies of Hispanic moms and the appropriate marketing techniques to reach them.

For more information at http://www.packagedfacts.com