U.S. Latino Market Boom @ L.A. Forum.
May 6, 2005
Strategic Research Institute will be hosting the 6th Annual U.S. Hispanic Boom and Profitable Customer Strategies Conference in Los Angeles on June 12-14, 2005. The conference is packed with new strategies, success stories, and exciting partnership opportunities to leverage growth an extremely lucrative market. A must-attend forum for brand marketing teams, multicultural marketing managers, ethnic media houses, strategic segmentation, loyalty, direct response teams, this year’s forum has Fedex Kinkos, Macy’s West, Clorox, MasterFoods, Playboy Entertainment as some early registrations.
Program Highlights:
— Opening the conference, will be a keynote session by Terry G. Vavra and Timothy L. Keiningham, of Ipsos Loyalty Inc., sharing some innovative ways in which companies should be aiming for “Customer Delight” and not merely trying to just satisfy customers.
— Chief Marketing Officer of Church’s Chicken, Farnaz Wallace will discuss how they approach the urban market with The Cartel Group’s CEO Victoria V. Negrete.
— Xbox and Nickelodeon will cover ways to reach younger Latinos
— New Line Cinema’s Executive Vice President- Gordon Paddison, will anchor a Powerful Media Convergence panel featuring senior decision makers from the Time Warner Group including HBO, TNT, Warner Bros and Warner Bros Pictures
— Cheskin, sponsor to the opening night reception, will lead a strategic panel on Cross Border Marketing Opportunities with panelists from McCormick, Cemex, Edtorial Televisa and a Financial Services global brand.
— Media8 will host the luncheon on June 13th and discuss emerging e-Hispanic marketing including a case study on Mexicana Airlines
— Saturn and Yahoo Music will share an exciting case study on Music and Latino marketing.
— Heineken’s team will take you through Sports Marketing and Latino Customer Relationship Strategies through community soccer events.
* For Registration and Program Information: Go online:
http://www.srinstitute.com/CM450
E-mail: in**@sr*********.com
Phone: 800-599-4950
* Please mention priority code DPR001196 when registering
