U.S. Mobile App Report [INSIGHT & REPORT]

comScore, Inc. published The U.S. Mobile App Report. The report provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant role in digital, it’s more important than ever before to gain a complete understanding of these audiences.

Key questions answered in the report include:
    •    How fast has mobile app usage been growing?
    •    How often are people using apps on each device?
    •    What percentage of time are consumers spending on their top apps?
    •    How do iOS users differ from Android users demographically and behaviorally?
    •    Which mobile app content categories are we spending most of our time consuming?
    •    How do the top apps compare in different age segments?

To download report CLICK HERE.