USA-Mexico World Cup Qualifying Soccer match boosts ESPN Deportes.
January 13, 2009
ESPN Deportes broadcast the USA-Mexico World Cup qualifying soccer match from Columbus, Ohio.
Fútbol Picante, the network’s Mexican soccer nightly news and information program, enjoyed its two most-watched telecasts ever. The 6 p.m. ET pre-game edition earned a 2.6 Hispanic HH coverage rating, representing an average of 192,000 Hispanic viewers (P2+). The 9 p.m. ET edition immediately following the match earned a 2.9 Hispanic HH coverage rating, representing 223,000 Hispanics viewers (P2+). The two airings of Fútbol Picante were the most-watched live sports telecasts on Spanish-language cable yesterday.
Other news and information shows also enjoyed strong ratings:
Juego Cruzado at 5 p.m. ET averaged a 1.31 Hispanic rating (representing 66,000 Hispanic viewers) – the highest-rated telecast ever for the program.
Cronómetro at 5:30 p.m. ET, averaged a 1.31 Hispanic rating (representing 56,000 Hispanic viewers)
SportsCenter at 10 p.m. ET averaged a 2.26 Hispanic HH cvg (representing 124,000 Hispanic viewers).
