USA TODAY and El Nuevo Día announce launch of the USA TODAY Puerto Rico Edition
January 22, 2010
USA TODAY and El Nuevo Día announce the launch of the USA TODAY Puerto Rico Edition. The first edition will publish on Monday, February 22, 2010.
The Puerto Rico edition of USA TODAY will be printed and distributed Monday through Friday by El Nuevo Día and will be available to hotels in the metropolitan area. In addition to the traditional four sections, News, Money, Sports and Life, the Puerto Rico Edition will include two pages that will offer a unique perspective of the local events in the area to include: politics, economy, society, sports, entertainment, and the Puerto Rican tourism experience. The articles will be produced and written by El Nuevo Día journalists.
“This alliance with El Nuevo Día is an important step towards our journalistic mission to serve as the main information media for the traveler and the tourist. We are confident that this initiative is only the beginning of a rewarding working relationship which combines the solid credibility and the excellence in performance of both companies. It also allows us to expand our business areas in a competitive market and help promote economic activity,” said David L. Hunke, president and publisher of USA TODAY.
“With this alliance, we can reach a new segment of readers offering a product of tested and true quality and relevance that is USA TODAY complemented with translated local stories from El Nuevo Día. With the USA TODAY Puerto Rico Edition, we offer a new alternative to the marketplace that will have relevant information and content with local news, sporting events and the many entertainment alternatives available to the tourist during their stay,” said María Eugenia Ferré Rangel, president of El Nuevo Día.
