USDA and Ad Council announce New Spanish-Language PSAs.

The Advertising Council in partnership with the United States Department of Agriculture’s Food Nutrition and Consumer Services recently launched new Spanish-language public service advertisements (PSAs) designed to motivate Hispanic families to lead a healthy lifestyle that includes good nutrition and adequate physical activity. The campaign prominently features characters from the beloved Disney’s, Jungle Book.

“The combination of proper nutrition and daily physical activity are critical for a healthier lifestyle,” said USDA’s Deputy Under Secretary for Food, Nutrition and Consumer Services’ Kate Houston. “Overweight and obesity affects all of us — particularly our children. It is time for all of us to work together to ensure a healthier future for our most precious resource, our children.”

“I am thrilled about this wonderful and informative campaign to educate Hispanic parents and children about nutrition. The PSAs are both motivating and entertaining and I’m confident that they will inspire families throughout the nation to make the necessary changes to lead a healthier lifestyle,” said Peggy Conlon, President and CEO of The Advertising Council.