Users Think Online Advertising Is Focused On Other Age Groups.

A recent BURST! Media survey of over 6,400 web users 14 years and older found that less than one-third (29.0%) say that online advertising is focused on people their age. Only among respondents 25-34 years is the belief that online advertising is focused on other age groups outweighed by those saying it is focused on their age segment (46.4% v 33.9%).

Interestingly, even the highly targeted 14-17 year segment view online advertising as being focused on other age segments (54.8%).

Respondents 35 years and older perceive online advertising to be focused on younger age segments. Among respondents 35-44 years, only one-third (31.2%) say online advertising is focused on people their age, and 44.5% say online advertising is focused on people younger. Three out of five (62.5%) respondents 45-54 years, and nearly three-quarters (72.3%) of respondents 55 years and older say online advertising is focused on people younger than they are.

“The results of this remind us that consumers are aware that they are being marketed to. Clearly there are substantial groups of audience outside the 25-34 age segment that are available online, but are either being approached with the wrong products and services, or being approached in the wrong way,” says BURST CEO Jarvis Coffin.

For more information at http://www.burstmedia.com