USHCC names Creative Civilization AOR.

The United States Hispanic Chamber of Commerce (USHCC) has selected San Antonio-based marketing and communications firm, Creative Civilization, to lead marketing, creative and public relations efforts for the nation’s largest Hispanic business organization.

The partnership announcement comes after the successful USHCC national convention in Dallas, where record-breaking attendance of over 5,000 business owners, corporate executives and Hispanic chamber of commerce representatives from across the country participated. The agency developed creative branding for the convention, including multimedia ads and collateral material, as well as conducted public relations outreach generating international coverage of an economic overview from U.S. Secretary of Treasury Tim Geithner, keynote address by Texas Governor Rick Perry and numerous other highlights. Major corporations such as 7-Eleven, The Coca-Cola Company, Verizon, ING, Wal-Mart Stores, Inc., Visa, Toyota, Wells Fargo and many others participated in an exchange of business opportunities with thousands of Hispanic business enterprises and Hispanic chamber leaders from throughout the United States.

“Creative Civilization is a prime example of our core constituency, the over 3 million Hispanic business enterprises across the country that are reshaping the American economic landscape. Their marketing experience, creativity and public relations value are evidenced in the work produced for our record-breaking recent national convention in Dallas,” says U.S. Hispanic Chamber President and CEO, Javier Palomarez. “Creative Civilization will lead our communications efforts as we build on the dramatic momentum established at our recent convention. Their creative approach to enhancing the quality and quantity of USHCC’s communications outreach differentiated their firm in our formal review process.”

As the Agency of Record for the USHCC, Creative Civilization will provide on-going strategic planning, creative, media, public relations and event marketing support for the USHCC to enhance overall branding and relationships with the chamber’s three primary constituencies: Hispanic Business Enterprises (HBEs), Hispanic chambers of commerce and corporate partners throughout the country.

“As a Hispanic Business Enterprise, Creative Civilization understands the importance and value of the role and voice of the USHCC,” says agency President and COO, Gisela Girard. “We are proud of our partnership with the USHCC in helping to ensure that the organization’s initiatives are well communicated to all key constituencies in the U.S. and beyond.”