V-me differentiates itself leading into Upfronts.

With its second upfront scheduled for May 20th, V-me touts its differentiated content highlighting new series and music entertainment and some of the programs and genres that have made V-me the fastest growing Spanish network in history.

“V-me is the only Spanish broadcast network hosting its own upfront this year. During V-me’s first upfront last year we brought in more than 30 blue-chip advertisers each responding to V-me’s differentiated content and marketing solutions,” said Frank Donaldson, SVP and director of sales. “By offering differentiated content, V-me attracts a high quality consumer that resonates with advertisers. During this year’s event, we will highlight several new programs that have wide appeal and cross-platform opportunities.”

Some of the program highlights include:

Music Entertainment:

Estudio Billboard, V-me’s original and widely popular music/interview program produced in collaboration with Billboard Magazine enters a new season hosted by Billboard’s Leila Cobo, the ultimate Latin music insider. In exclusive interviews, top Latin artists share fresh insights into their life and music, illustrated with performances of their favorite music — from childhood favorites to new singles.

Musica Latina USA offers a fresh take on American musical history, crossing five decades and many musical genres to embrace the musical fusions created by Latinos that have deeply enriched US popular music. The four-hour series will premiere in October 2009, during Hispanic Heritage Month, on V-me in collaboration with PBS stations nationwide. Featured profiles and performances include Salsa legends Willie Colón and Marc Anthony; Latin-flavored rock from Motown to the Rolling Stones; Flaco Jiménez; Carlos Santana; Linda Ronstadt; Los Lobos; Gloria and Emilio Estefan; Juanes; Miami rapper Pitbull; Reggaeton’s Daddy Yankee and Tego Calderón; and Lin-Manuel Miranda of the Tony-winning “In the Heights.”

Reality Series:

Carrier The world Hispanic premiere of the blockbuster 10-hour reality series produced by Icon Productions with Executive Producer Mel Gibson takes viewers inside the aircraft carrier USS Nimitz during its six-month deployment to the Persian Gulf during the Iraq War. It’s huge – a floating city of 5,000 sailors and marines. And it’s personal – young Americans of many races and creeds, far from home, experiencing stress, loneliness, intimacy and conflict. It’s high drama and high tech…with heart-pounding action followed by moments of private emotion — all the way to the tearful reunions as the tour of duty ends.

Factual Entertainment – Planet

Wild Chronicles/Cronicas Salvajes takes the pulse of the planet with the explorers and scientists whose unique access to the natural world lets them solve its mysteries, and advocate for its protection. And this year, viewers will be competing for a chance to represent V-me and Wild Chronicles as the host of V-me’s Spanish version of this acclaimed National Geographic series.

Lifestyle:

El Gourmet continues to be the leading Spanish cooking block on-air and online with engaging personalities, tips and techniques from top Latin chefs, recipes and more. Anchored by a daily block of programming, El Gourmet serves up, short form and online opportunities that have broad appeal and offer a fresh approach to Spanish-language lifestyle television.

Kids:

LazyTown brings high-energy to the largest Spanish Language block of educational kids Spanish programming in the US with a new season of positive fun from the world’s only brand devoted to kids’ health and nutrition – as well as one of the world’s most popular kids’ TV franchises.