V-me launches multi-platform video strategy.

V-me announced a broad range of content and technical innovations that provide engaging video experiences across multiple screens.

Partnering with Kyte – the 360° video platform for live and on-demand content – V-me will be first to offer a Spanish iPad video application, planned for broad distribution via Apple’s App Store.

V-me will also extend the reach of VmeTV.com to mobile viewers via a dedicated WAP site that allows them to watch video content on their data capable handsets, as well as deploy dedicated applications for iPhone and Blackberry devices. This will ensure that audiences can enjoy V-me content, no matter what viewing platform they prefer.

This aggressive re-launch of V-me’s digital content immediately follows the premiere of more than two dozen new series across its national Spanish TV platform. Full-length episodes of selected primetime dramas, as well as popular sports, news, nature and lifestyle programs will be available to V-me’s audience for online and mobile viewing.

V-me will offer engaging features that will also generate new sponsorship opportunities:

· Live, interactive video events and chats
· User generated content, and community tools for sharing and commenting
· Enhanced integration into all popular social networks

“Every day, more and more people are watching content on all their different screens, in addition to their TV’s. Hispanics are early adopters of new technology and are at the forefront of these changes, already over-indexing in online and mobile media consumption,” said Guillermo Sierra, SVP, chief content officer. “It is a critical part of V-me’s overall strategy to put our content on all screens, wherever our viewers want to watch.”

“V-me is fundamentally changing the way consumers can experience Spanish television, providing a truly connected experience to not only view but to engage with media content,” said Daniel Graf, CEO at Kyte. “We are excited to partner with V-me to support their goal of reaching and interacting with their audience, no matter where they are.”