Valls named SVP Of Ad Sales at MundoMax

MundoMax announced the appointment of television sales executive Nicolas J. Valls, as SVP of Advertising Sales.

In the newly established ad sales structure, Valls will oversee network and local affiliate sales for Miami, Houston, and Los Angeles. Prior to his post at Hemisphere Media Group, Valls was with Univision for more than 25 years. He served in various sales and marketing roles until promoted to one of three SVP positions in network sales, where he managed more than $275 million in annual network sales revenue. During his tenure at the Network, Valls was responsible for creating a custom marketing innovation team that conceived and executed tailored marketing programs for the network’s top advertisers.

“Nick has seen the evolution of the U.S. Hispanic Market over the past 30 years and brings a wealth of experience and drive to MundoMax that will certainly contribute to the network’s growth,” said Ibra Morales, President of MundoMax. “Nick’s appointment as SVP of Ad sales speaks of MundoMax’s commitment to continuing to offer best-in-class service and solutions to our clients.”

“I am very proud to have been part of the growth of the U.S. Hispanic Market over the years,” said Valls. “I believe in the power and opportunities the Latino community represents to advertisers and marketers and I’m confident MundoMax will be one of the top entertainment destinations for the new Latino mindset that is looking for an alternative in Spanish-language television.”