The Value of a Facebook Fan: An Empirical Review.
May 21, 2010
As Facebook matures as a viable marketing and customer service channel, brands are looking to quantify and understand the impact of their engagement on the platform. Far too many fail to quantify ROI in such a way as to convince a CFO of the merit of increasing or shifting investment towards Facebook marketing. Syncapse’s model aims to help brands better evaluate the financial returns that social members on Facebook provide to their business as they commit time and resources to the world’s biggest social networking site.
To download whitepaper CLICK on link below:
http://www.brandchannel.com/images/papers/504_061810_wp_syncapse_facebook.pdf>
