Value of Social Media Consumers.

Syncapse Corp. released research that comes one step closer to answering this question. According to the research, social media is increasingly pulling mindshare away from traditional advertising outlets.

A particular class of respondents, known as Social Media Producers, emerged as a vital subset for marketers. The research found that a single recommendation from these influencers can generate $22.93 USD in earned media value for a brand. Earned media value is a key performance indicator frequently used by brands to prove return on investment in social media marketing campaigns.

In a white paper titled “Increasing Campaign Effectiveness with Social Media” Syncapse also found that 43 percent of all consumers now surf Facebook while watching television. For marketers, these findings point to a growing split of their audiences that can only be managed by integrating social media into their marketing and advertising programs.

Simply put, brands stand to gain more influence and increase their bottom line by getting consumers to engage with them online.

Other key findings from the research include:

* Each positive recommendation from Producers is equivalent to $22.93 in earned media value.

* 43 percent of consumers watch television and surf Facebook at the same time.

* 40 percent of respondents say a positive recommendation on Facebook would make a difference in their purchasing decisions; 60 percent say the same about blogs.

* Producers spend nearly 20 percent more on the brands they recognize.

Respondents were divided into five categories based on their self-identified social media use: Producers create and distribute content through social networks, Engagers actively communicate with brands on social networks, Participants maintain and update profiles on social networks, Lurkers read blogs and follow friends and family on social networks, and Abstainers do not participate in social networking sites.

To download report CLICK on link below;
http://www.syncapse.com/news/whitepapers/?paper=increasing-campaign-effectiveness>