Vassallo named Associate Creative Director at the community

the community, part of SapientNitro,  announced the appointment of Juan Cruz Vassallo as Associate Creative Director. Based in Miami, he will report directly to Creative Director Rodrigo Butori.

“When we look for a great talent, we don’t just look for a great creative, but someone who also understands the importance of culture and identity,” Butori said. “Juan gets the cultural fluidity of today’s consumers, and will help us continue to connect with them, through fun, impactful work.”

“Since the beginning of my career, I have always admired what makes the community a different and unique kind of agency,” said Vassallo. “I am looking forward to working with this team of creatively-led individuals who believe in the power of collaboration and culturally-driven ideas.”

Prior to joining the community, Vassallo was an Associate Creative Director at Conill Saatchi & Saatchi and LatinWorks. Before that, he was at Alma where he led the creative team on The Clorox Company, while also supporting creative efforts for McDonald’s and State Farm. A native of Argentina, Vassallo began his career as a Senior Copywriter at Ponce Buenos Aires and as a Junior Copywriter at J. Walter Thompson Argentina.