Velez named Managing Director of (add)ventures in Miami

(add)ventures announced that Joel Velez of Miami, Fla., has been promoted to managing director, strategy/creative of its Miami office. Headquartered in Providence, R.I., (add)ventures opened its Miami office in 2008 to expand multicultural brand communication opportunities for its client partners.

As managing director, strategy/creative, Velez will oversee the operations and staff of the Miami office while generating and nurturing new business leads and converting qualified leads to client partner relationships. He will manage client relationships through collaboration with (add)ventures’ multidisciplinary teams  to ensure that project deliverables meet client needs.

Velez started at (add)ventures last year as director, strategy/creative for the firm’s Miami office. Prior to working at (add)ventures, Velez was the interactive marketing director for a cross-cultural marketing and branding firm. There, he created strategic marketing plans that focused on the Latin American and U.S. Hispanic markets for international clients. He also spent four years at a full-service agency located in San Juan, Puerto Rico, providing integrated marketing services to clients.

“Joel has done terrific work in our Miami office, and will continue to develop meaningful client partner relationships as managing director,” said Stephen Rosa, president and ceo of (add)ventures.  “His passion for digital advertising, knowledge of the latest tools and data in digital sales, and business savvy make Joel a major asset to our firm and will help expand our capabilities and reach new, growing markets.”