Venevision International launches ‘Venemobile’.

Venevision International, the entertainment company member of the Cisneros Group of Companies, announced the formation of “Venemobile” a new business unit focused on providing Spanish-language wireless entertainment to mobile phones worldwide and in the U.S.-Hispanic market.

Venevision International, headed by Luis Villanueva, distributes Spanish-language soap operas (telenovelas), musicals and “talk shows”, from the programming catalog of the Cisneros Group. Venevision will provide content for TV and film clips, photographs and wallpapers, ring tones from its music labels and other products for the wireless phone market.

“As a major diversified entertainment company, Venevision International could hardly afford not to participate in this market, which is a natural extension of our basic content production and distribution business,” said Luis Villanueva, president of Venevision International. According to the senior Cisneros Group’s executive, “Venemobile” has “outstanding synergy” with other Cisneros Group business units, in particular with its TV programming distribution, music and film units, under the guidelines established by Gustavo Cisneros, Chairman and CEO of the Cisneros Group of Companies.

Venemobile is headed by Daniel Rodriguez, a Venevision International executive with broad experience in the entertainment industry, who joined the company two years ago. He previously worked at the Cisneros Group for 12 years. Daniel Rodriguez has also had experience in TV programming and production in Latin American countries.