Veranda Distribution Offering Diverse Programming.
April 5, 2005
Veranda Distribution announced the distribution of an extraordinary catalog of over 500 television programs never before seen in the United States. In response to the lack of diverse programming currently available on Spanish television in the United States, the founders of Veranda secured US television distribution rights for the largest collection of programs and movies available to non affiliated Spanish language broadcast stations and cable networks in the United States. With many of the programs shown exclusively on Televisa in Mexico, Veranda is proud to present the entire catalog to the US market for the first time.
Veranda’s content catalog targets the entire demographic spectrum – from Bulbo, an urban program made for Mexican youth by Mexican youth, to a prestigious collection of Mexican film classics, a significant collection of Documentaries and Biographies produced by Editorial Clio, cartoons and an extensive sports series.
“We want to satisfy the call for programming that reflects the incredible diversity of Latino culture, identity and heritage,” says Pedro Alonzo, co-founder of Veranda Distribution. “Our mandate is to fill the need for variety in Spanish entertainment which is now in demand from the burgeoning numbers of Latino viewers.”
Prominent in Veranda’s line-up is the introduction of Editorial Clio, “Mexico Siglo XXI,” which marks the first and only distribution to U.S. television of first-rate documentaries well-known throughout Mexico and Latin America. The catalog spans entertainment, politics, history and sports and showcases popular biographies of iconic Hispanic figures from cinema, music, art and politics — similar to A&E or The History Channel – and documentaries on pivotal events in Mexico’s history, such as the Mexican Revolution. Well-known and respected in Mexico, Clio is owned by distinguished historian/publisher Enrique Krauze, whom Slate called “one of the liveliest intellectuals in the Americas.” Krauze is an editor of the literary magazine Vuelta, and was recently inducted into the Colegio Nacional, the highest award for an academic in Mexico. Clio’s primary goal under Krauze is to use current broadcast technology to re-create and revive the past. TV Informa, a new Spanish television group and a division of Lotus Communications, has made the first commitment to broadcast the Clio programs in Houston, Phoenix and Tampa.
Another significant Veranda offering is an omnibus of over 200 important Mexican films, from classic to first-rate pop culture offerings, including selections from the superstar comedian Cantinflas, the beloved Maria Felix and the influential Luis Bunel.