Verdeja named Communications Team Associate Director at Republica Havas

Republica Havas announced that Victoria Verdeja has rejoined its team as associate director of communications. She will spearhead public relations efforts, including external and internal communications, media relations, social impact, and the agency blog, for the Republica Havas brand.

Part of the Communications and Brand Social Responsibility team, the new role will focus on bolstering the Republica Havas brand, specifically by leveraging its best assets – its people, its clients, its commitment to community, and its successes.

“With the expansive growth our agency has been experiencing, it’s important that we continue to tell our story and those of our clients,” said Jorge A. Plasencia, Republica Havas co-founder, chairman and CEO. “We’re excited to have Victoria back to help give life to these stories, using her diverse industry background in the communications space.”

Most recently, Verdeja served as strategic communications manager at Amerant Bank, where she led the company’s messaging strategy and execution of public relations, social media and blog efforts over the last year. In addition to Amerant, she brings experience in both agency and in-house communications, having worked in media relations at Baptist Health and on the digital media team at Republica Havas.

“I’m thrilled to rejoin Republica Havas and to now lead the agency’s communications efforts,” said Verdeja. “Beyond the unbeatable culture, the agency is a trailblazer on many fronts, with numerous noteworthy clients both here in Miami and nationally, and striking creative work. The stories are there, and I’m excited to help tell them.”