Verdery named Account Executive at Gol TV.

GolTV announced the expansion of its sales force in Los Angeles with the addition of Tyler Verdery as account executive. With nearly a decade of sales and marketing experience and a background in Hispanic network advertising sales, Verdery will drive advertising initiatives on the West Coast, reporting directly to GolTV’s Vice President of Network Advertising Sales, Miami-based Ivan Perez.

“The U.S. Census numbers are showing significant growth among the Hispanic population and advertisers are now more than ever seeking out new ways to connect and engage with this audience,” said Perez. “With an undoubtedly healthy upfront season upon us, Tyler will be instrumental in fostering and managing key clients in the west coast helping them reach GolTV’s diverse and loyal audience.”

Verdery joins GolTV from The Search Agency, Inc. in Santa Monica, California.