Verizon Taps Orcí PR.

Verizon Corporation recently awarded Orcí PR its national Spanish-language media relations.

As a result, Orcí PR has seen a growth spurt with three new hires: Sara Rubalcava-Beck, senior account executive; Julio Trejo, senior account executive and Leslie Paloma Rosales, assistant account executive. Verizon has charged Orcí PR with building relationships with key media and national community organizations, as well as establish a national speakers bureau of Hispanic technological experts.

“Verizon understands the importance of educating Hispanics on how new technologies, such as broadband and DSL can improve their lives,” said Stephen Chavez, vice president of Orcí PR. “Direct communication with the Hispanic consumer though Spanish-language editorial will go a long way to position Verizon as a trusted name with Latinos and create long lasting brand equity.”