Verizon … Who’s in? Who’s out?
May 19, 2006
One of the largest accounts for the US Hispanic Markets is under deliberation. It has people sitting on the wire and soon it will be known who will walk away wire-less.
The advertising, media and planning services for Verizon Wireless, amounting to roughly $60MM, for the US Hispanic Market, are being disputed by several Hispanic shops, among them, two incumbents Miami-based Viva Partnership and New York-based Global Hue Latino.
Initially, the competing outsiders were Irvine, CA based Casanova Pendrill (non-independent), and the independents Zubi Advertising of Miami, and Lopez Negrete Communications of Texas.
Insiders commented that, “over the weekend, the race had narrowed down to two contenders, Zubi and Global Hue, the later being owned by Donald A. Coleman who already handles the Afro-American portion of the Verizon Wireless business.”
La Agencia de Orci which handles Verizon Corporate remains the AOR on this portion of the business and is not affected by this on going review whose aim is to consolidate the account under one roof.
