Verizon Wireless Brings Reggaeton ‘Stars of the Future’ To Your Mobile Phone.

Verizon Wireless and Univision Online and Univision Movil, are teaming up to discover the next Reggaeton superstar. Verizon Wireless is the exclusive sponsor of “Estrellas del Futuro/Reggaeton,” a weekly talent competition searching for the next star of Reggaeton. The segments will air on Sabado Gigante on the Univision Network and will be integrated with exclusive content from Univision Movil and interactive coverage on Univision.com.

Starting today, Verizon Wireless customers with V CAST-enabled phones will be able to get exclusive “Estrellas del Futuro/Reggaeton” content, including video and sound highlights featuring the best performances and contestant interviews. V CAST from Verizon Wireless is the nation’s first and only wireless broadband multimedia service for consumers that brings high-quality video, 3D games and music videos straight to hot new phones.

Verizon Wireless customers can download “Estrellas del Futuro/Reggaeton” exclusive finalists’ true tone ring tones, voice tones and wallpapers provided by Univision Movil and available through Get It Now(R), Verizon Wireless’ virtual store. Get It Now customers can download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.

“Reggaeton is eclectic, multicultural and multilingual, energetic, passionate and daring, just like the young new generation of U.S. Latinos that are embracing the movement and propelling it forward,” said Oscar Madrid, director of multicultural marketing, Verizon Wireless. “We are excited about partnering with the Univision Network and Univision Online to forge closer ties with this new generation of trendsetting Latino consumers that are proudly expressing their identity by creating and supporting a new and evolving music genre that is quickly making its way to the mainstream.”

“Our relationship with Verizon Wireless showcases the exciting and extensive possibilities of cross platform integration,” said Javier Saralegui, President, Univision Online. “The combination of the nation’s most reliable wireless provider with all of Univision’s media properties gives way to the creation of new and original content with unprecedented opportunities to reach the Hispanic market.”