Verizon Wireless brings Si TV Network to V CAST.
October 27, 2006
Verizon Wireless and Si TV announced the exclusive availability of two new channels on Verizon Wireless’ V CAST service: “Si TV Comedy” and “Si TV Latino.” Now, for the first time, viewers and fans of Si TV can catch clips of their favorite Latino entertainment, lifestyle, talk, and comedy clips right in the palms of their hands. In addition to the featured clips updated every day from popular shows such as Unacceptable Behavior, The Drop and Latino Laugh Festival, Si TV will also provide show related content made exclusively for mobile and broadband.
“We recognize that our customers want diverse programming,” said John Harrobin, vice president of digital media and marketing for Verizon Wireless. “Our partnership with Si TV enables us to provide our growing base of Latino customers with entertaining mobile content that speaks to their culture and community in English.”
“Si TV viewers are the early technology adopters who consume a lot of entertainment and information on mobile devices. V CAST offers the most compelling platform to serve our original content in ‘snack’ size portions,” said Lisa Black, Si TV senior vice president of digital media.
“We are committed to providing unique and culturally relevant content for our audience via V CAST. Much of the programming will include original and show related clips that will enhance and complement the Si TV television experience.”