Verizon Wireless key player on Univision’s El Gran Show.

The Univision Network announced that Verizon Wireless will be a key integrated sponsor of its new one-of-a-kind variety game show “El Gran Show” (The Big Show). The show will air on the Univision Television Network on Sundays at 8pm ET/PT, 7pm CT starting on December 5, and will be hosted by popular actor and comedian Jaime Camil and Carla Medina, the young TV personality, as co-host.
 
“With ‘El Gran Show,’ the latest production from Univision’s powerful Sunday night franchise, our partners have a unique platform to connect with Hispanic American families across the country,” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications, Inc.
 
The game board of “El Gran Show’s” set will mirror the design of a Verizon Wireless phone, including lighting, animation and sound, giving the appearance of a giant phone. In addition to significant branding on set, Verizon will sponsor weekly challenges where the five contestants of the show will use various applications and Droid handsets to aid them in winning the games. Viewers will also be able to interact via their mobile handsets during each show.
 
Co-produced by Univision Studios and Promofilm, an Imagina US company, “El Gran Show” is a variety, entertainment and game show extravaganza all rolled up into one. Sunday nights are filled with non-stop excitement with “El Gran Show,” delivering fun for the entire family.  Featuring a state of the art studio, the show will have five contestants face some of the most creative and thrilling challenges in television today in order to win up to $50,000 in cash and prizes per episode. The versatile host Jaime Camil will guide the participants through all the challenges along with co-host Carla Medina. Whether high above the ground, climbing walls or under water, or finding their way in the dark, the contestants will have to navigate a maze and an array of surprises in “El Gran Show,” providing a television entertainment experience like no other.