Verizon Wireless @ Latinvox.
June 27, 2005
Verizon Wireless announced it has selected Latinvox, an independent New York-based Hispanic integrated communications company, as its advertising agency of record for the company’s Hispanic marketing initiatives across the Northeast. The decision was made following an in-depth review of agencies.
“We are committed to better serving our Hispanic customers and excited about this new phase in our long-standing involvement with the Hispanic community,” said Diane Whitehead, director of Marketing Communications for Verizon Wireless, Northeast. “The Latinvox team brings a fresh perspective and an in-depth understanding of both Hispanic consumers and the wireless business, which will help us continue to expand our growth in this fast growing segment.”
“Verizon Wireless is the leader in the wireless industry, and we are proud to be joining them to increase customer loyalty, and better position their innovative products and services to Hispanics in the Northeast,” said Roberto Ramos, Latinvox President and CEO.
Latinvox will provide Verizon Wireless with integrated marketing support including advertising, promotions and grassroots, direct marketing, public relations and media planning and buying.
