Verizon Wireless Launches Campaign Geared To Young Adult Market.

Verizon Wireless is introducing a new marketing campaign for its FREEUP prepay wireless service through national TV, radio and print ads that hit this month.

Targeted to late teens and young adults, the new Verizon Wireless FREEUP campaign communicates the brand’s essence of freedom and control — empowerment to do what you want, when you want — and reinforces FREEUP as the better way to prepay.

To help tout that message, Verizon Wireless has enlisted the talent of Pop/R&B singer Tweet, a bold and beautiful new force who is about to shake up the music scene. Tweet, whose first project “Southern Hummingbird” debuted #2 on Billboard’s top 200 charts and is certified gold, will release her second single, “Call Me,” along with a music video in May.

“Tweet and her new song create synergy with Verizon Wireless FREEUP, the cutting-edge Prepay product,” said Verizon Wireless’ Marvin Davis, Vice President of Advertising. “FREEUP offers the hottest phones, features and benefits, valuable promotions and competitive rates, plus the reliability of the Verizon Wireless network. Tweet, in our campaign, takes FREEUP’s message to our late teen and young adult target in a trend-setting way that speaks directly to their wireless needs for individuality.”

FREEUP’s new TV, radio and print campaign highlights the brand message of freedom, combined with the service’s new features designed to give FREEUP customers the ability to reach any one of the 29 million users of the Verizon Wireless network. TV spots begin appearing this month on ABC, NBC, WB, Fox, BET, Comedy Central, TBS, TNN, USA and UPN. Print ads will appear in Vibe, The Source, Rolling Stone, YM, Teen People, T&W Skateboarding, ESPN-The Magazine and Cosmopolitan. The campaign also includes a :30 national radio spot, which will air on national radio networks.

The new campaign was created by Southfield-based GlobalHue.

“We believe we’ve hit upon all the right elements in this new campaign to help Verizon Wireless reach its goals of increasing users in the youth market, and encouraging existing customers to make calls utilizing the Verizon Wireless FREEUP service,” said Don Coleman, Chairman and CEO of GlobalHue.