Verizon’s advertising campaign features Jose Jose.

Viewers of Spanish-language television channels in several major markets have begun seeing advertisements that tout Verizon High Speed Internet service.

In the television commercial, viewers see a woman struggling with a slow dial-up connection to try to download a music video clip of José José singing one of his most popular songs, “La Nave del Olvido” (The Ship of Oblivion). To reinforce the woman’s plight, the song gets stuck on “… espera un poco, un poquitiiiiiiiii …,” which means, “Wait a bit more.” An announcer’s voice explains that a faster Internet connection can be experienced by ordering Verizon High Speed Internet for $12.99 per month for the first six months ($17.99 for the next six months) with a one-year contract.

Verizon’s new advertising campaign, which began last week, is appearing on Spanish-language TV channels and radio stations in Boston, New York, Philadelphia, Tampa and Washington, D.C. The campaign also features newspaper advertisements in those cities as well as in Dallas and Los Angeles, and online ads.

“People are increasingly using the Internet for entertainment purposes and downloading and uploading music, video and photos,” said Marquita Carter, director of multicultural marketing for Verizon. “A high percentage of Hispanic consumers still use a dial-up connection. This campaign was created to showcase how Verizon High Speed Internet makes it simple to quickly share while helping families stay connected.”

“Through market research, we’ve learned that Spanish-speaking broadband users feel more comfortable with an end-to-end in-language experience,” said Carter. “The Spanish-language installation kit for Verizon High Speed Internet offers consumers an added-value service many other providers do not.”