Viacom International Media Networks (VIMN) The Americas announced today that Fernando Gaston, currently SVP of Content & Creative for MTV, VH1 and Comedy Central Latin America, will expand his role to become Brand Manager of the company’s US Hispanic network Tr3s: MTV, Música y Más. He succeeds former Tr3s GM & EVP Jose Tillan, who has decided to leave the company for personal reasons. Federico Cuervo, currently VP of Programming and Production for MTV, VH1 and Comedy Central Latin America, will replace Gaston as Brand Manager of Comedy Central Latin America. Both will report into Sofia Ioannou, Managing Director of VIMN The Americas.

In his newly expanded role, Gaston will lead the content and creative for the company’s music and entertainment brands, including Tr3s in the US, and MTV and VH1 in Latin America. As Brand Manager of Comedy Central Latin America, Cuervo will spearhead the branding and programming strategies for the company’s adult-targeted brand.

“Fernando is a strong leader who knows our brand and understands how to accelerate the growth of our business. With his proven track record, unique ability to zero in on the audience, and his passion for making great television, we’re confident he will lead Tr3s into the next phase of our growth,” said Ioannou. “Federico’s broad experience will be a tremendous asset to Comedy Central as we continue to deepen viewer engagement and expand our market share in Latin America.” She added.

“I’ve been privileged to work with Jose across multiple brands. He has provided valuable insight and contributions, and I’m extremely grateful for the leadership he has brought to the company over the years,” Ioannou added. “We’re sad to see him go but wish him and his family the very best in this exciting new phase of their lives.”

“I look forward to joining Tr3s’ seasoned management team to strengthen the performance and potential of our brand. Now more than ever, the Hispanic consumer is at the epicenter of everything we do and delivering hit content and introducing new formats will be the key to our future,” said Gaston.

A widely respected and results-driven entertainment executive, Gaston brings an unparalleled experience in pioneering original formats, building synergies across VIMN brands and acquiring content that appeals to young adult audiences. He joined the company in 2009 to reinvigorate MTV Latin America’s content strategy and helped the network deliver significant double-digit growth (33% year-over-year) within the year [1]; the brand has ranked among the “Top 5” Pay TV Channels for the last three consecutive years. Gaston has also led the diversification of VH1 Brazil’s programming slate, which recently experienced a 65% upswing in ratings (2012 vs. 2011) [2]. Most recently, he spearheaded the launch of Comedy Central in Latin America in February – his most ambitious project. In Mexico, Comedy’s content line-up ranks among the “Top 10” Entertainment Channels in their timeslots.

Cuervo brings 20 years of extensive experience in programming and production to Comedy Central. In his previous role as VP of P&P programming and production for MTV, VH1 and Comedy Central in Latin America, he was instrumental in bringing the company’s brands to life through innovative consumer experiences including the “World Stage” franchise, the first annual “MTV Game Awards” and the daily talk show “MTV Guik”. Most recently, he piloted the original “Stand Up” series, which ranked among VH1’s top shows in Mexico.

[1] Source: IBOPE Media, Mexico, Average rating, TV Paga 18-24+ Guest, January 1st 2010 – December 31st 2010 vs. January 1st 2009 -December 31st 2009, 06:00-02:00hrs. Ranking without Kids channels.

[2] Source: IBOPE Media, Brasil, Average rating, TV Paga 18-34, January 1 2012 – July 31 2012 vs. January 1 2011 – July 31 2011, 19:00-24:00hrs.


Viacom International Media Networks (VIMN) The Americas, a unit of Viacom Inc. ((NASDAQ: VIA, VIAB), owns and operates the company’s portfolio of entertainment brands, which include MTV, VH1, Nickelodeon and their respective properties, in Spanish-speaking Latin America as well as Viacom Networks Brazil. Additionally, the portfolio includes Tr3s: MTV, Música y Más in the US, which targets a broad US Hispanic audience, and VIMN’s programming partnerships in Canada with Corus Entertainment for Nickelodeon and CTV Globe Media for MTV, Comedy Central and Vh1. The company’s emerging multiplatform businesses include MTV HD and Red Viacom in Latin America as well as VH1HD in Brazil. VIMN The Americas also serve the growing number of digitally connected consumers via its websites:,,,,,,, and as well as through its broadband and community sites:,, ,, and

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