Viajes El Corte Ingles Selects Santa Cruz Communications as AOR.

Santa Cruz Communications, a public relations agency that specializes in the Hispanic market with offices in Miami and Los Angeles, announced the addition of Spanish leading travel company, Viajes El Corte Ingles, to its client roster. Santa Cruz Communications will provide national consumer and trade media relations support and will be responsible for the coordination and execution of the events surrounding the opening of the company’s U.S. headquarters in Miami and the launch of TripCruises.com.

“We are thrilled to have Viajes El Corte Ingles among our exclusive roster of clients. Viajes El Corte Ingles is the leading travel company in Spain and it’s expanding its footprint in the U.S. The dynamic brand is in the middle of a very successful international expansion strategy and we are proud to be a part of this effort in helping the company position itself within the U.S. general and Hispanic markets,” said Claudia Santa Cruz, President of Santa Cruz Communications.

As part of its international expansion strategy, Viajes El Corte Ingles is establishing its new U.S. headquarters in Miami, FL. The company is also launching TripCruises.com, a new online platform to market cruises that will be available for the first time to consumers in the U.S.