Victor Paredes named Executive Director of Account Planning at Lopez Negrete

Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning.  Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.

“With the 2020 Census demonstrating the rich diversity of the at least 63 million Latinos living in the United States, brands cannot grow without them and certainly without talking to them with deep cultural intelligence. Adding Victor to the Lopez Negrete family will enhance and accelerate our continued drive towards offering Maximum Return on Cultural Intelligence™,” says Alex López Negrete, President/CEO.

Paredes will lead Account Planning within Lopez Negrete’s Strategic Business Unit, guiding and stewarding messaging architecture practices.

“I am honored and humbled to join an impressive team with a legacy of championing the power of the vibrant and intersectional Latino consumer market,” says Victor Paredes.

Paredes brings to his new role over 20 years of experience in top multicultural agencies, such as Uniworld Group, Wing, LatinWorks and The Vidal Partnership.  Throughout his career, Victor has been part of bringing great brands such as Marriott, MLB, Target, PepsiCo, NFL, Capital One, Jack Daniel’s, Walgreens, Kimberly-Clark, Sprint, Wendy’s, Mastercard and others into the Latino consumer market. In addition, Victor has been a passionate champion of cultural intelligence contributing to awards and trade organizations, such as the Hispanic Marketing Council (HMC). As an active board member of the HMC, Victor has grown and evolved the Strategic Excellence Awards and the organization’s educational content activities.

“As we welcome Victor Paredes to Lopez Negrete, we continue to reaffirm our commitment to making a difference in our clients’ business, in the communities we come from and serve, and in the multicultural marketing industry,” added López Negrete.