The Vidal Partnership Gets Finke.

The Vidal Partnership announced the appointment of Kevin Finke as VP, Director of Promotions.

Finke joins TVP on March 1st with more than nine years of comprehensive marketing experience on both the agency and client sides of the industry, four of them at Momentum (PROMO Magazine’s 2001 Agency of the Year) where, most recently, he was VP, Account Director. His career provides solid experience in local and national promotions planning, sponsorship consultation and negotiation, presence marketing, online and relationship marketing disciplines.

“The promotions department will now be driven by Kevin Finke, a leader with the vision, experience, authority and energy to direct and inspire the cutting-edge promotional talent needed in this area of expertise” said Vidal.

Finke will play an important role in bringing TVP’s strategic direction to the next level in the Hispanic promotional arena. He will implement the successful general market know-how that delivered record results via major national promotions for Coca-Cola, including Super Bowl, Olympics, NASCAR and Harry Potter.

“Promotions wise, the Hispanic market is ready to interact with multi-functional structures, playing by general market rules and creating new standards. TVP’s network will enable us to relentlessly carry out this mission, strengthen our assets and expand our services. In so doing, we will ensure that our clients benefit from this growth. We will be fully integrated into their planning process,” said Finke, who will be based in TVP’s new Atlanta office.