The Vidal Partnership Gives Johnnie Walker His Walking Papers.
October 7, 2005
Diageo’s Johnnie Walker has named New York based Wing Latino its Hispanic AOR for all brands. According to Gary Galanis Vice President Communications Diageo North America, the account was transferred to Wing Latino from The Vidal Partnership after an assessment by the client of consolidated all brands at one agency was contemplated.
Since The Vidal Partnership currently handles all Heineken brands, a conflict would have arisen if the agency were to handle any more Diageo brands beside Johnie Walker.
The Vidal Partnership pulled themselves from the account, which initiated the switch to Wing Latino.
