The Vidal Partnership Vendiendo Casas With Century 21.
March 8, 2002
Century 21 Real Estate Corporation, franchisor of the world’s largest residential real estate sales organization, has appointed The Vidal Partnership, as agency of record to direct Hispanic marketing communications efforts.
“For many in the Hispanic community, home ownership is part of the American dream, and offices in the Century 21 System play a key role in making this dream a reality,” said John Greenleaf, senior vice president of marketing for Century 21 Real Estate Corporation. “We are very excited to work with The Vidal Partnership to strengthen our relationship with the Hispanic consumer.”
The Vidal Partnership will be charged with implementing advertising, interactive and relationship marketing and public relations strategies to drive awareness and build brand preference for Century 21 Real Estate Corporation in the Hispanic market. The agency will also handle consumer media relations activities and assist in strategic planning.
“Hispanics represent a significant portion of new homeowners and we are looking forward to working with Century 21 Real Estate Corporation to extend their franchisees presence into this growing segment,” said Roberto Ruiz, partner, The Vidal Partnership.
