Entravision Communications Corporation announced that it has promoted Jose M. Villafane to the newly created position of President of Entravision National Sales, effective immediately. In his new role, Villafane will oversee all of Entravision’s national advertising efforts across Entravision Solutions, Entravision Audio Network, and the Company’s National Spot TV and Radio sales. Villafane previously served as EVP of Entravision Solutions and oversaw network and national spot sales for Entravision-owned and operated and partner radio stations.
“I am thrilled to take on this new position and eager to bring our national sales organization under a single unified effort that will drive greater value for our advertising clients and partner agencies,” said Villafane. “Entravision is a great organization where I’ve had the privilege to elevate my career and broaden my industry expertise. I look forward to building upon our existing industry relationships, and showcasing the unique capabilities of the Entravision marketing platform, to reach the growing Latino consumer marketplace.”
“Jose brings a notable level of experience in the industry, a deep knowledge of Entravision’s diverse operations and a proven track record of growth and leadership,” said Mario M. Carrera, Chief Revenue Officer of Entravision. “By bringing our national sales teams under Jose’s guidance, we are well positioned to communicate our extensive capabilities, and our integrated solutions and services portfolio to national advertisers.”
This newly created position further enhances Entravision’s goal to improve efficiencies and streamline its operations. By aligning all of the company’s national sales operations under one umbrella, agencies and clients can better utilize and apply Entravision’s expansive coast-to-coast offerings across its TV, radio and events platforms.