Ler announced the promotion of Jose Villafane to the role of Senior Vice President, effective immediately. Villafane, who previously held the title of Vice President, Network Sales, will oversee the national broadcast and digital sales operations for Ler’s offices in New York City, Chicago and Miami. Villafane will continue to expand national marketing solutions for advertisers through national spot, wired network, unwired network, event marketing and online and digital client advertising solutions that reach almost 90% of all U.S. Latinos.
“Jose brings a unique combination of deep industry roots and a true passion for sales to this newly created position,” said Eddie Melendez, Vice President of National Sales for Entravision Communications Corporation. “We are thrilled to have someone of Jose’s caliber managing this important initiative for our company and we are confident that he will lead Ler to greater levels of achievement.”