Villalobos-Cuéllar – Director Of Accounts @ Latin Force.

Mónica Villalobos-Cuéllar joins Latin Force LLC as Director of Accounts. In this capacity, she will supervise strategy development and market planning for existing accounts including Consumer Reports, Nickelodeon, ComidaKraft.com and Wells Fargo.

“Mónica brings with her a wealth of practical application in multicultural marketing and adds a new dimension of leadership to our team of professional strategists,” stated David Pérez, CEO of Latin Force adding, “Her extensive qualifications and unique insight are evidence of her expertise that will be valuable assets for our clients.”

“I am enthusiastic about the opportunity to work with a firm that goes beyond traditional creative, account planning and media services. Latin Force clients position the agency as an extension of their own marketing departments allowing us to make a greater impact on the overall strategy,” indicated Ms. Villalobos-Cuéllar.

She began her career working at Casanova-Pendrill. There, she managed on-air and promotional activities for Coors Brewing Company. Later at Arvizu Advertising, she was Associate Director responsible for $15 million in account budgets for Mastercard, Banco Popular and Coca-Cola.

In addition to her new position at Latin Force, Ms. Villalobos-Cuéllar will continue on as the Executive Vice President of ECO, Inc. where she is involved in the multimillion dollar sale of the company and its subsidiaries: President Supermarkets, Latin Online Services, Presidential Caters and LatinoNetShopper.com.