Viramontes Marketing Communications launches.

Veteran corporate marketer Carlos J. Viramontes is now offering his expertise to clients through his new firm, Viramontes Marketing Communications (VMC).

The newly established company is staffed by an experienced team of marketing professionals to assist companies in growing market share in both general and ethnic specific markets.

“I established VMC to share the insights and experience I gained during my tenure at one of the country’s best-known brands with firms that want to build market presence by tapping into diverse markets,” Viramontes said. “We are committed to providing our clients with a cost effective and targeted marketing plan based on consumer-centric market intelligence that drives bottom line results.”

“We decided to base the firm where the consumers are, rather than have them drive to a distant and inconvenient location,” Viramontes said. “Downey provides us with a rich pool of diverse consumers and is easily accessible from all local airports.”

Joining the VMC team are two professionals with broad-based consumer marketing experience. Isabel Correa, Director of Research Services, has 13 years experience in managing every step of the consumer research process, and Robert B. Serrano, Director of Operations, is a 23-year sales and marketing veteran who honed his selling and marketing skills at Campbell’s Soup Company.