Vision Strategy and Insights launches

Vision Strategy and Insights (VSI) announced the launch of a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers.

“The reason we started Vision Strategy and Insights is very simple. Understanding the multicultural consumer comes naturally to us – we are the target audience,” said Iris Yim, a partner with Vision Strategy and Insights and a qualitative and quantitative research executive. “We are unique because we have the internal expertise to understand the distinct and converging needs of segments and the total market.”

“Our business approach is to create true partnerships with our clients,” said Brenda Lee, another partner with Vision Strategy and Insights. “Our principals are personally involved with each project, actively participating in all stages, from research design to moderating to data analysis, report writing and presentation of findings. We go beyond the data, adding our expertise to that of our clients and driving their business performance over the long term.”

The VSI team includes expertise in innovative research design, strategic consulting, advertising and messaging. “We don’t consider research to be a one-off, project-based venture,” said Michele Cordoba, a VSI partner. “Our knowledge and experience, acquired across a broad range of industries and management issues, drives us to search out client information voids, and to develop and implement research plans that deliver the right information at the right time.”